The presence of social networks is something that worries companies of all sizes and industries too much since they believe it is vital for their marketing strategy. However, I know many entrepreneurs who of the first things they do when opening their business are to open profiles on all the social networks they know, even before they are clear about their target audience, and many times, to a large extent, these profiles are forgotten.
That is why the first thing we must keep in mind when we want to put our company on social networks is to be clear about who our target audience is, and if we have something of value to offer them through these means, other than direct sales. no advertising, of which most people are fed up.
Once we are clear about this, it is time to ask yourself, what social networks should your company be on. For this, we must first know that there are two types of social networks, social networks generalists (horizontal) as it is Facebook, and social networks specialized (vertical) as it can be Linkedin.
This distinction will allow us to make it easier to know where to put our company. Although, this might be a little hard for you so that you can reach Social Media Advertising Services and seek some professional advice and help. Your company should not be on all social networks, only those that:
So, without further ado, I leave you a list of the most used platforms and what you should consider knowing in which social networks your company should be:
Facebook is the social network par excellence and almost all B2C companies are on it. However, do not lose sight of what the vast majority of users search for entertainment, information, and community on Facebook. Therefore ask yourself: are you capable of sharing content related to your company that generates interest and attraction for users who visit Facebook as entertainment and dispersion?
If your company is specialized in a very specific subject (if you manufacture precision tools for the medical industry, for example) you will only waste resources maintaining a page on Facebook. So make sure to comply with the above before focusing efforts on Facebook.
Your company offers customer service and/or with a great capacity to generate content and conversation with users. It can also be interesting if your company must monitor what is happening in the world, what is said about them or the trends and fashions of their market. Take into account that on Twitter everything is consumed in seconds and you must be able to react quickly.
Your company is B2B, no matter the size, you must be on LinkedIn. If you are B2C, you can and should still have a company profile in this vertical social network. Linkedin is a social network for professionals, which can bring great benefits to disseminate high-value information about your business since potential clients or business allies can find you. It is also an excellent networking tool.
Your company offers something related to people's lifestyle, you MUST be on Instagram. This photography social network has become one of the most widely used. It is ideal for branding. It is very visual and very lively. So make sure you have good photos of the products you offer or the experiences you can offer through your services.
If you offer fashion, decoration, collectibles, etc.
Pinterest is a social network where all-female audiences participate, closely related to decoration, fashion, crafts, lifestyle, etc.
You dedicate yourself to education and training, you generate highly engaging content and/or content of a social nature.
YouTube can be the perfect social network to communicate what you want in video format.
Once you have decided which ones you should be in, you should adapt to the operation and the particularities of each one of them. Facebook and other networks are constantly updated so you must be aware of their news to ensure that your quality content reaches the right people.