The great weight of the opinion that consumers have of our products or services is on the Internet. Think about how much time in our day we spend connected. And how many of our purchasing decisions depend on the information we consume and compare? To what extent does the opinion of others influence how we value a brand?
Definitely, those companies that take care of their online reputation have a better evaluation among users and can better manage small crises. In a sector, that of clinics, in which there can be a great variety of information and where many opinions can be consolidated, it is important to maintain management of this reputation so as not to lose sales opportunities. Do you want to know how?
Today people spend hours on the Internet searching for all the topics that are of interest to them. It is normal that sooner or later, based on doubt or problem and in search of a solution, they come to find information related to your sector. Because the truth is that keywords that include terms such as 'health', 'well-being', 'aesthetics', 'symptoms', 'causes' or 'treatments' have a large volume of monthly searches.
And what does this have to do with diversifying the online presence of your clinic? To diversify, to have a more online presence it is vital that you work with different online channels. People search not only on engines like Google but on other channels like social media. For this reason, it is important that you generate content and be present on the network.
And not only with the website of your clinic, but also with your own specialized blog, in the social networks appropriate to your sector, and even in related directories. Well, that's surely not easy to do, therefore, it is recommended to hire a branding agency Orange County to help you out. You can outsource all your work related to online branding and marketing to them, and invest your time in making your healthcare clinic services better.
The more pages you have with the appropriate search terms (those of your potential clients), the more likely your clinic will be found in search engines like Google. This is because the search engines will index your pages (of the website or blog) finding keywords or keywords relevant to your sector.
Are you familiar with the term ' brand awareness '? This concept refers to the awareness that consumers have of your brand. Because you want them to keep you in mind as a brand in your sector, right? Well, in this case, a content strategy can help them to think of you as a reference.
For example, in social networks, working on the appropriate terms by publishing your own content and participating in conversations, answering questions in groups, you can publicize your brand, while generating educational content that positions you as a reference. Additionally, social media also allows you to run highly targeted ads, which work best with a content strategy that supports them.
On the other hand, to your already contacts you can send them the content, which you are generating on the blog and which is of interest to them, through email marketing campaigns. In this way, you can retain them and get them to keep your clinic present for an upcoming intervention or when they think about the services you offer.
It's one thing the way you want your potential customers to find you; and quite another, is the way it really finds you. For this reason, you need to monitor or analyze how your potential consumers reach you, that is, the terms with which they actually find you.
And what are the benefits of monitoring and analyzing these terms? First of all, any strategy worth its salt needs continuous analysis for its optimization. In the case of search terms, with tools such as Google's Search Console you can check with which keywords users find you on the Internet and take measures:
Depending on your strategy, to get more customers online, you may need to rethink the terms you used to find you. That is, you may need to rethink your content strategy and restructure this content on your website, to attack the most appropriate terms.
On the other hand, it may be that you only need to enhance some terms, for which it would be convenient to make cluster themes and thus improve the positioning of the pillar pages of your website. In this case, the most important thing is to generate valuable content around your main pages that serve as support.
Does this help your reputation? As you can see, controlling the conversation around your brand, both in your online channels, and in others, if there are any, is important to manage your reputation. The best way to detect small crises and negative comments is by keeping these steps in mind.