As our cities grow rapidly, so does competition for our businesses or services. On the other hand, the consumer, having all this range of options, becomes extremely selective, developing an indifference towards all the advertising bombardment to which he is subjected.
That is why to make your Advertising Flyers a true marketing tool, I recommend taking care of these 3 aspects in your flyers; Quantity, Content, and Advertising Design.
This depends on several factors; Who are they going to deliver them to? What distribution system will they use? What do you want to get? How many populations do you want to reach?
There is the possibility that your business is only directed to a small group of clients, but if not; Delivering just a few hundred flyers in our cities that have doubled in population is literally throwing your money away.
The number of flyers should be related to the number of future customers you want to attract, keep in mind that only a small handful of them will take any action in response to your ad, visit it, make a phone call, ask a question and just some will buy from you. So the more flyers you make, the more is the chance for success. Besides that there are currently very good offers of advertising flyers, take a look at this site.
Throughout my experience related to advertising, I have received several comments from business owners where they complain that the flyers no longer work as before, this may be a reality as the consumer becomes more selective and more demanding every day with the publicity it receives.
Your flyers must contain a unique and clear offer, by this I mean; For example, if you have a shoe store and sell women's shoes, men's shoes, tennis shoes, sandals, etc., your flyers should contain only one range of those products, the one that is best to advertise at that time and not try to put all the variants in a space as small as the printed flyers.
Choose from all your products or services something that your potential customer may be interested in, a novelty, a discount, a promotion, etc. And let this be the main attraction of your flyer. Do not make the mistake of saturating it with photos and endless text, because it will do what a bad flyer has surely already done in you.. Rejection! People don't read it and get rid of it quickly.
To get results fast, you can higher services related distribute flyers (Flyer verteilen) and get your brand/services promoted easily.
If you are able to hire an advertising design professional, it is the most recommended, it will avoid many headaches and you will achieve your objectives more safely. But if this isn't possible, don't be discouraged, just follow these simple tips.
First, we must bear in mind that your advertising flyers are nothing other than an advertisement and as such we must treat it. And an ad is mainly made up of 4 elements.
The first is the title, it must be powerful, clear, and precise enough to capture the attention of your future client.
The title should hook us and arouse our interest.
The second but equally important factor is a good image. This image must be provocative and above all, it must be something with which the reader identifies. Going back to the previous example; If I sell shoes I am not going to put a photograph of two cute little dogs or a beautiful landscape; I must use a good photo of my product, even more, if I sell shoes for mature men I must show a mature man who shows success wearing my product and not a young man who does not fit into the profile of my objective.
That excellent image must have such force that it causes us to continue reading and that is where our third element is found.
Writing; which is nothing other than the reward towards the interest of our future client, with a short text but with all the necessary information that will let the reader know what my offer is about. That is where we must get the reader to have a reaction, to be interested in us, and to be willing to contact us.
And finally, and taking into account that a flyer is not a collector's item and that it will soon go to the garbage can, we can integrate the fourth element and thus turn it into an immediate response advertisement.